EdFolio, a study abroad consultancy, approached us to increase their visibility in Google search results and attract more relevant, high-intent visitors. With limited freedom to publish blog content, our team focused on strengthening their website’s SEO foundation. Within 6 months, we nearly doubled their clicks and impressions, improved their rankings for service-related keywords, and significantly boosted organic traffic quality.
Optimized high-intent service pages with targeted keywords to improve visibility in relevant searches.
Rewrote meta titles, descriptions, and headers to boost click-through rates and keyword relevance.
Strengthened internal linking between key pages to support site structure and improve crawlability.
Fixed crawl errors, indexing issues, and broken internal links that were blocking performance.
Improved site speed, mobile responsiveness, and URL structure for a better user and search engine experience.
Conducted detailed audits using tools like Google Search Console and Screaming Frog to uncover hidden issues.
Refined CTAs and streamlined layouts on service pages to reduce user friction and improve lead conversions.
A/B tested key elements like buttons, headings, and callouts to identify what drives better engagement.
Aligned design and messaging to guide users more effectively through the inquiry or application process.
Published a few high-quality blog posts focused on high-intent topics to support service page SEO.
Used these blogs to reinforce keyword context and improve internal linking opportunities.
Maintained content quality and alignment despite the client’s restrictions on blog frequency.
Secured backlinks from credible education and local websites to boost domain authority.
Targeted links to high-converting service pages to improve their trustworthiness in Google’s eyes.
Increased referral traffic and improved overall off-page signals through strategic placements.
Tracked user behavior, rankings, and CTR continuously to spot growth opportunities.
Regularly refined metadata and design elements based on data insights and test results.
Adapted strategies over time to stay aligned with performance goals and algorithm shifts.
Total clicks more than doubled: from 507 to 985.
Impressions jumped from 16.2K to 28.3K — showing strong growth in search visibility.
Click-through rate (CTR) improved from 3.1% to 3.5% due to better metadata and page relevance.
Average position remained stable while targeting harder, service-specific keywords.
Organic users increased by 159%
Referral traffic grew by 187%
This campaign proves that even with limited content and high keyword difficulty, focused SEO efforts can pay off. Through smart technical fixes, page-level improvements, and quality backlinking, EdFolio achieved remarkable growth in visibility and traffic — all without relying on high content volume. Strategic SEO doesn’t always need scale — just precision.
